Russell Marketing Group specializes in outside of the box thinking and marketing. Classic marketing techniques such as billboards, tv and radio ads, and print advertising all notoriously generate results, but at a high cost. What about the internet? The internet holds the greatest ability to reach the most amount of potential customer than any other form of advertising. The internet presently remains the most cost effective way to generate new customers and a ROI rate that can often far out-perform other dated means of customer acquisition.